More Research
Research, reports, and thinking from the More Strategic team — designed to help Australian not-for-profits make better decisions.
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New for 2026
Supporter Insights 2026
Our annual benchmarking report tracking what Australian donors want, how satisfied they are, and how the sector is responding. Based on surveys with over 10,000 supporters across 23 charities.
Download the report →Key reports
Four Futures for Fundraising
A strategic scenario-planning guide for not-for-profit leaders. What does the fundraising landscape look like in 2030? Four plausible futures, four different strategic responses.
Download →The Next Generation of Donors
Who gives next? An in-depth look at emerging donor cohorts — their values, giving habits, and what charities need to do to engage them.
Download →One-pagers
Benchmarking Overview 2023
A concise overview of More Strategic's benchmarking service — what we measure, how it works, and what you get.
Download →Supporter Engagement Survey 2022
Key findings from our annual supporter engagement survey — what donors want, what drives loyalty, and what to do about it.
Download →Our manifesto
Why evidence-based fundraising matters
Australian charities raise billions of dollars every year from millions of supporters. Most of that fundraising is designed on gut feel. We believe the sector can do better — and that the data exists to prove it. Read our manifesto for evidence-based fundraising.
Read the manifesto →Conference papers
- What donors really want: findings from 10,000 surveys
- The loyalty paradox: why satisfied donors leave
- Fast Feedback: a new model for agile donor research
- Four futures for fundraising: a scenario-planning workshop
- Next generation donors: research from Australia's largest generational study
- Evidence-based major gifts: what the data tells us about major donor motivation
- The supporter experience gap: what charities think vs what donors feel