Marketing & Research
Go deeper with qualitative insight into your donors and prospects
The problem we solve
Numbers tell you what is happening. Research tells you why. Our qualitative research methods — from focus groups to in-depth interviews — uncover the motivations, barriers, and emotional drivers behind donor behaviour.
Our methodology
Methodology — Explore · Understand · Apply · Validate
How it works
- Research design and recruitment
- Facilitated focus groups or interviews
- Analysis and synthesis
- Recommendations and personas
What you get
- Research report with findings
- Donor personas and motivational models
- Barrier and enabler analysis
- Strategic recommendations
- Optional: presentation to your board
The research gave our board something they had never seen before — a genuine understanding of why people give to us.